Sending emails is only one part of modern communication.

The real challenge is delivering the right message at the right time based on what users do inside your product.

A new user signs up. A customer completes a purchase. A trial account is about to expire. A user opens an email but doesn't take action.

These moments are where automation becomes powerful.

Today, we're excited to introduce Keplars Automations: a visual workflow builder that allows businesses and developers to create intelligent email journeys without building custom workflow infrastructure.

Learn more at keplars.com.

Why We Built Automations

Most teams eventually need workflows such as:

• Welcome email series
• User onboarding journeys
• Trial conversion campaigns
• Post-purchase follow-ups
• Re-engagement sequences
• Customer lifecycle communications

The problem is that these workflows often require multiple tools. One platform stores contacts. Another sends emails. A third handles automation. A fourth tracks engagement.

As products grow, communication becomes fragmented. We built Keplars Automations to bring everything together into a single platform. Emails, automations, tracking, templates, contacts, and workflows all in one place.

Built for Simplicity

One of our goals was making automations feel intuitive. Creating a workflow is as simple as connecting visual blocks together.

1User Signs Up
2      ↓
3Send Welcome Email
4      ↓
5Wait 3 Days
6      ↓
7Email Opened?
8     ↙        ↘
9   Yes         No
10     ↓          ↓
11 Add Tag    Send Follow-up
12 engaged

No workflow engine to build. No cron jobs to manage. No scheduling infrastructure to maintain. Simply create the workflow, activate it, and Keplars handles the execution automatically.

Trigger Automations From Your Application

Keplars provides a public Automations API, allowing your application to trigger workflows whenever important events occur.

For example, when a user signs up:

1curl -X POST https://api.keplars.com/api/v1/public/automations/events/track \
2  -H "Authorization: Bearer YOUR_ADMIN_KEY" \
3  -H "Content-Type: application/json" \
4  -d '{
5    "email": "[email protected]",
6    "event_name": "user_signed_up",
7    "properties": {
8      "plan": "pro"
9    }
10  }'

If you have an automation configured with the trigger `user_signed_up`, Keplars automatically enrolls the contact and starts the workflow. A single API call can trigger an entire customer journey.

Direct Enrollment

Need complete control over which workflow a user enters?

You can directly enroll contacts into a specific automation:

1curl -X POST https://api.keplars.com/api/v1/public/automations/add-automation/AUTOMATION_ID/enroll \
2  -H "Authorization: Bearer YOUR_ADMIN_KEY" \
3  -H "Content-Type: application/json" \
4  -d '{
5    "email": "[email protected]"
6  }'

This is ideal for onboarding flows, sales processes, customer success journeys, and enterprise workflows.

Built Around Communication

Unlike generic automation platforms, Keplars Automations were designed specifically for email workflows.

Everything is integrated:

• Transactional emails
• Marketing emails
• Email templates
• Email automations
• Real-time tracking
• Contact management
• OAuth sending
• Custom domains
• APIs and SDKs

Instead of connecting multiple products together, your communication stack lives in a single platform.

Smart Workflow Conditions

Modern communication should react to user behavior.

Keplars allows workflows to branch automatically based on:

• Email opens
• Email clicks
• Delivery status
• Contact attributes
• Event properties

1Send Welcome Email
2        ↓
3Wait 3 Days
4        ↓
5Email Opened?
6      ↙       ↘
7    Yes        No
8      ↓         ↓
9 Add Tag    Send Reminder

Users who engage move into one journey while inactive users receive additional follow-ups. Everything happens automatically.

Dynamic Personalization

Every email can be personalized using contact and event data.

1Hello {{firstName}},
2
3Welcome to Keplars.

1Your {{event.plan}} subscription is now active.

Templates, subjects, and workflow emails all support dynamic variables.

Common Use Cases

SaaS Onboarding

1user_signed_up
2      ↓
3Welcome Email
4      ↓
52 Day Delay
6      ↓
7Product Tips Email

Trial Conversion

1trial_started
2      ↓
3Getting Started Email
4      ↓
55 Day Delay
6      ↓
7Upgrade Reminder

Post-Purchase Workflow

1purchase_completed
2         ↓
3Thank You Email
4         ↓
57 Day Delay
6         ↓
7Review Request

Re-Engagement Campaign

1inactive_user
2       ↓
3Come Back Email
4       ↓
5Wait
6       ↓
7Opened?

Designed for Developers and Teams

Developers get:

• Event-driven APIs
• Direct enrollment APIs
• Contact management APIs
• Secure scoped API keys
• Dynamic variables
• Real-time workflow execution

Marketing and operations teams get:

• Visual workflow builder
• No-code automation creation
• Email templates
• Contact segmentation
• Behavioral workflows

The result is a platform that works equally well for technical and non-technical users.

Why Teams Choose Keplars Automations

Most automation platforms either focus on generic workflows or require multiple products to build a complete communication stack.

Keplars combines all of the following into a single experience:

• Email infrastructure
• Transactional emails
• Marketing emails
• Templates
• Tracking
• Contacts
• Automations

That means fewer tools, simpler workflows, and faster execution.

Get Started

Keplars Automations are available today.

Useful Links:

• Automations Documentation
• API Reference
• Keplars Platform